in action
Our mission
Founded by Farhan Uz Zaman in 2021, we've had the same goals back then as we do now.
Our mission is simple: help brands grow through better emails. We focus on strategy, design, and data to turn the inbox into a high-performing sales channel — without the noise. We believe great email marketing is clear, personal, and built to last.
The pillars
They way we run our agency
Our Operating Principles
1. Data > Opinions
Every decision is backed by numbers, not gut feelings or trends.
2. Design With a Job
Design exists to convert. If it doesn’t move revenue, it doesn’t ship.
3. Systems Before Scale
We build infrastructure first — growth comes after.
What We Optimize For
1. Revenue Leverage
Maximizing revenue from traffic you already have.
2. Conversion Efficiency
More customers, fewer leaks, tighter funnels.
3. Long-Term Retention
Growth that compounds — not one-off spikes.
The Framework
Audit
We diagnose what’s broken, bloated, or underperforming.
Build
Automations, campaigns, and systems engineered to scale.
Optimize
Constant iteration based on real customer behavior.