Omnisend Pricing: What Free, Standard, and Pro Really Cost
Omnisend pricing comes in three plans: Free at $0, Standard from $16 a month, and Pro from $59 a month. Custom pricing starts above 150,000 contacts. What you pay depends mostly on your contact count. Standard caps your emails at 12 per contact each month, Pro removes the cap, and SMS runs on credits you buy separately. The Free plan has no expiry, so it works as an open-ended trial.
In plain terms, Omnisend pricing is a monthly subscription tied to list size, not to features. The core tools, such as automation workflows, segmentation, sign-up forms, and A/B tests, are on every plan. The tiers change how many people you can reach, how many emails you can send, and how much SMS is bundled.
Chromex is an official Omnisend partner, and we build and run email and SMS programs for ecommerce brands on the platform. This article breaks down what each plan includes, what each contact tier costs, how SMS credits work, and how to pick a plan with a worked example.
Why Omnisend pricing depends on your contact list
Omnisend charges a monthly fee based on how many contacts you have, and that one number drives almost everything else you pay. Understanding it first stops the surprise bills that hit growing stores.
What you are billed for
You pay for active subscribers and non-subscribers, meaning contacts who have neither opted in nor opted out. Unsubscribed contacts do not count toward your tier. Your email allowance follows the same number. On Standard you can send 12 emails per contact each month, so a 1,500-contact list gets 18,000 emails. On Pro the cap disappears.
SMS sits outside the subscription. Each plan bundles a few credits, and you buy more as needed. Once your list passes 150,000 contacts, you move to custom pricing.
Your contact count sets your tier, your email cap, and most of your bill.
Why the contact count deserves attention
Paid traffic and pop-ups grow your list, so your bill climbs when your marketing works. That is fair, but you should plan for it. A store at 12,000 contacts pays $140 a month on Standard. Removing 2,000 long-dead profiles drops it into the 10,000 tier at $115. That saves $25 a month, or $300 a year.
Do this cleanup before you upgrade a plan, not after. Many stores pay for contacts who stopped opening emails a year ago.
How to choose between the Omnisend plans
Pick Free to test the platform, Standard if email is your main channel at moderate volume, and Pro if you send heavy volume or lean on SMS. The table shows where the plans split.
Free, Standard, and Pro side by side
| Free | Standard | Pro | |
|---|---|---|---|
| Starting price | $0 | $16/month | $59/month |
| Emails per month | 500 | 12x contact count | Unlimited |
| SMS | 60 credits | Small bundle, extra credits sold separately | Larger bundle, extra credits sold separately |
| Omnisend branding on forms and landing pages | Yes | Removable | Removable |
| Custom domain signature (SPF/DKIM) | No | No | Yes |
| Support | 24/7 email and live chat | 24/7 priority |
Because the core features are identical across plans, you never pay extra to unlock automation. You pay for volume, branding removal, and support.
Omnisend plans differ by volume and support, not by the tools you can use.
Four steps to pick a plan
- Count the contacts you would pay for, then find your tier.
- Estimate monthly email sends: campaigns times list size, plus flow emails.
- Estimate monthly SMS sends.
- Price Standard plus extra SMS credits against Pro.
Here is a worked example. A store has 5,000 contacts and sends four campaigns a month, which is 20,000 emails. Flows add about 10,000 more. That is 30,000 emails, well under the 60,000 Standard cap, so Standard costs $65. Add 4,000 SMS credits at $15 per 1,000 and you are at $125 a month. Pro at 5,000 contacts is $90 and bundles SMS credits, so Pro is likely cheaper for this store. Check the bundle size on your tier first.
Chromex sign-ups through our Omnisend link get 20% off the first two months, paid as cashback.
What the Omnisend free plan includes
Yes, Omnisend is free to use. The Free plan costs $0, includes the full feature set, and never expires, but it limits you to 500 emails a month and 250 reachable contacts.
Limits to know before you start
Free covers 500 emails, 60 SMS credits, and web push notifications. Your sign-up forms and landing pages carry Omnisend branding, and support is by email only. You get automation workflows, segmentation, and A/B testing, so you can build a real welcome flow and abandoned cart flow before paying anything.
Free trial or free plan
Omnisend offers a free plan rather than a timed free trial. You can test as long as you like and upgrade when you hit a limit. That limit arrives fast. Five hundred emails covers only two sends to a full 250-contact list each month, and flow emails count too.
The Free plan is a real test environment, but a store with any traffic outgrows it within weeks.
Omnisend price at each contact tier
Standard runs from $16 to $330 a month between 500 and 50,000 contacts, while Pro runs from $59 to $650 over the same range. The table shows representative tiers and what Standard costs per 1,000 emails if you use the whole cap.
| Contacts | Standard | Standard emails per month | Standard cost per 1,000 emails | Pro |
|---|---|---|---|---|
| 500 | $16 | 6,000 | $2.67 | $59 |
| 1,000 | $20 | 12,000 | $1.67 | $59 |
| 2,500 | $35 | 30,000 | $1.17 | $59 |
| 5,000 | $65 | 60,000 | $1.08 | $90 |
| 10,000 | $115 | 120,000 | $0.96 | $150 |
| 25,000 | $245 | 300,000 | $0.82 | $370 |
| 50,000 | $330 | 600,000 | $0.55 | $650 |
At 100,000 contacts, Standard is $720 and Pro is $1,150. Tiers move in steps, so a list of 5,001 contacts lands in the next band up. Omnisend adjusts its tiers over time, so confirm your exact band on the pricing page before you commit.
The cost per 1,000 emails answers a common question about what it costs to send 1,000 emails. On Standard it ranges from about $2.67 at the smallest tier down to $0.55 at 50,000 contacts, if you actually use the cap.
Pro costs 30% to 95% more than Standard at the same list size, so pay for it only when you need unlimited sends or heavy SMS.
How Omnisend SMS pricing works
Omnisend SMS pricing runs on credits. Each plan bundles some, and you buy extra packs when you run out. Rates depend on the destination country.
Credit packs and message types
US credit packs scale evenly at 1.5 cents per credit. MMS costs three times as much as SMS.
| Pack size | SMS credits | MMS credits |
|---|---|---|
| 100 | $1.50 | $4.50 |
| 1,000 | $15 | $45 |
| 5,000 | $75 | $225 |
The Free plan bundles 60 credits. The entry Pro tier bundles roughly 3,500 to 4,000 credits, and the bundle grows with each tier. Confirm rates for the countries you text, since they vary widely.
What to watch before you scale SMS
SMS needs explicit opt-in consent, so your SMS list will be smaller than your email list. That keeps costs lower than the email-sized estimate. Bill risk comes from blasting the whole list and from MMS images, which cost three times more per message. Start with flows such as abandoned cart and welcome texts, then add campaigns once you see revenue per message.
SMS is cheap per message but adds up fast, so budget credits per flow before you launch.
Picking a plan without overpaying
Start on Free to build your flows, move to Standard once you hit 500 emails or 250 contacts, and switch to Pro when SMS or send volume makes Standard plus credits cost more. Clean your list before each tier jump, and recheck your plan every quarter as your list grows.
If you would rather not guess at volumes, flows, and credits, our team handles email and SMS marketing for ecommerce brands. Talk to Chromex about your Omnisend setup and we will map your list and send volume to the plan that fits.